Meet the Unique
Meet the Unique is a jewellery brand, based in Sweden, that focuses on crafting fine pieces using high-quality silver and working with talented silversmiths in India.
To help create a brand identity for Meet the Unique, I devised a marketing campaign focusing on tone of voice and style. I worked on all website copy and edited all product descriptions.
Throughout the copywriting process I referenced the personal, playful style of Meet the Unique. This ensured brand identity remained true to the maker’s creative vision.
I included all technical information in my product descriptions but added a creative flair. This helped bring a sense of culture and identity to each piece, helping consumers connect with the jewelry. I created subtle links between pieces as part of a marketing strategy.
Copy examples
Red Garnet Bracelet
Here is an exquisite handmade addition to your jewellery box. Red garnet stones make this 92.5% sterling silver bracelet extra special. It's perfect for a date night or as a glamorous detail, elevating any look. It's one size only - 15cm, yet the 3cm adjustable chain allows for a perfect fit. Jewellery should fit you, after all, not the other way around.
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Heart Necklace
If you want to add something with character to your jewellery collection, I present the heart necklace. Your new everyday piece. I made the heart necklace with love and high-quality 92.5% sterling silver. It comes with a 45cm silver chain, making it the perfect, wearable decoration.
The heart necklace pairs beautifully with the Red Garnet Bracelet.
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Hammered Silver Ring
Knowing the value of a good staple, I created the Hammered Silver Ring with 92.5% sterling silver. Wear her day and night to add a touch of sophistication to your look.
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Everyday Hoops
The Every Day Hoops speak for themselves. Wear these on a coffee date, to a lecture, or to that groovy new bar downtown. No matter your destination, these 95.2% sterling silver staples are with you and come in two sizes, so there’s plenty to play with. They’re hammered and handmade and will pair harmoniously with any outfit.
Want to level up your look? Pair the Every Day Hoops with our Heart Necklace.
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Lil’ Studs
These Lil Studs are the cutest handmade 92.5% sterling silver heart earrings. These are perfect for a minimalist look, or if you’re feeling more ‘Carrie Bradshaw,’ why not stack them with another pair? Meet the Unique creates jewellery you can live in, which is why these are comfortable, versatile and can withstand an active (or otherwise) lifestyle. Need a cute earring for the beach? Try the Lil Studs.
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Onyx Ring
Channel your inner 'Witches of Eastwick' with this luminous handmade ring. A black onyx stone amplifies the magic of high-quality 92.5% sterling silver. Onyx is closely associated with strength and perseverance. This delicate ring is the perfect accessory for feeling confident.
Meet the Unique creates jewellery with special consideration for the wearer. That is why the Onyx Ring comes in 3 sizes: 52, 54 & 56 (EU size).
Click here to view on company website.
I wrote all Meet the Unique product descriptions. The company website features more of my work.
Note: For a personal touch and sense of brand authenticity, the owner of Meet the Unique has added solecism, exclamations, and emotional icons throughout the website.