This is a news article I published for the culture and entertainment sections of a womens magazine.

This article explores the benefits of using natural deodorants. I liaised with PR teams to try and test different products for research and to review.

I produced this content for the health section of a women's magazine with a female target audience in mind.

I was thrilled to attend and review the Medieval Women: In Their Own Words exhibition at The British Library. This exhibtion offers visitors a glimpse into the lives of medieval women through 140 items.

In the mid-2000s, a trend now referred to as the ‘Disney Purity Movement’ affected many young stars, most notably women. This culture projected strict ideals relating to purity onto the personas of the young people within its grasp.

In my article I explore the impact of this culture on young women.

#PeriodsAreNotAPenalty is a campaign by female-founded period wear brand WUKA, urging government officials to ‘axe the tax’, aka the 20% VAT, on period sportswear.

In my article, I cover the importance of this campaign and how you can get involved.

'How to get healthy hair without hair supplements' is an article I wrote exploring the intersection between hair health and food. I outline how we can find the essential nutrients and vitamins needed to cultivate healthy hair in pantry staples. By offering a simple alternative, I aim to enlighten those who can't afford to buy hair supplements.

‘UK records highest maternal death rates in 20 years’ is an article I wrote exploring maternal deaths in the UK. I analyse data and reports from numerous sources to discern the increase in deaths, focusing on the present ethnic and social disparity.

‘Exploring sexuality through fashion, with Chet Lo’ is an article I wrote for The New Feminist.

Contemporary designer Chet Lo is redefining high-end clothing with incredible visuals that combine elements of his past. You may know Lo’s skilful use of highly textured materials and his exploration of knitwear, which has become a phenomenon in the fashion world. If you’re familiar with Lo’s designs, you’ll understand that he gives the word ‘knitwear’ a new meaning. His signature popcorn knits have become a staple for fashionistas everywhere.

A feature for The New Feminist which explores the What I Eat In A Day trend on social media.

For more information, I spoke to Priya Tew, Director of Dietitian UK and award-winning Dietitian, TV Presenter and Eating Disorders Specialist.

My feature presents both positive and negative arguments, aiming to explore the trend rather than judge it.

In support of Menstrual Hygiene Day 2024, I hosted a Q&A with Tina Leslie MBE, founder of Freedom4girls. The Q&A is published on The New Feminist magazine and aims to raise awareness to the issue of period poverty in the UK.

An article I wrote exploring the issue of period poverty in the UK. I focus on period poverty in relation to the cost-of-living crisis as it is especially relevant yet quiet in the media. As part of my article, I interviewed the founder of Freedom4Girls, a charity fighting period poverty in locations across the UK and Africa.

Article exploring how Sofia Coppola uses costuming in Priscilla (2024) to examine emotionally abusive relationships. I wrote this feature for Film East, a multi-award-winning global film organisation. Across digital and print platforms, Film East publishes critical analyses of films to educate and inspire.

Meet the Unique is a jewellery brand, based in Sweden, that focuses on crafting fine pieces using high-quality silver and working with talented silversmiths in India.

To help create a brand identity for Meet the Unique, I devised a marketing campaign focusing on tone of voice and style. I worked on all website copy and edited all product descriptions.

Throughout the copywriting process I referenced the personal, playful style of Meet the Unique. This ensured brand identity remained true to the maker’s creative vision.

Tribu-te is a high-end publication for the top 20% of the hairdressing industry.

I contributed to the 2023 Summer and Autumn print issues of Tribu-te magazine as a culture editor and research assistant.

Tribu-te is a digital and quarterly in-print trade press magazine. It reaches the top 20% of the hairdressing industry as a high-end publication. The style is artistic rather than commercial.

I have written regular articles for Tribu-te for the past year. These include features on artistic collections, product launches, events and shows.

Respect For Hair is a digital trade press magazine to inform, inspire and connect hair professionals.

Since December 2022, I have been a prominent publishing contributor to Respect For Hair, responsible for 95% of articles.

Hairclips.tv is a TV platform for inspiring films, events and competitions.

I created website posts with films, photographs and accompanying copy.

My event work includes London Fashion Week, product launches, brand exhibitions and seminars.

I reported on events to share news and host interviews.

Respect For Hair published a fortnightly newsletter with an open rate of 32%. This is above the industry average of 16.65%. I contributed by planning content and writing featured articles.

I developed social-media-based marketing plans for brands to help promote products and events and share news. I curated a digital magazine’s Instagram account to help shape a brand identity and attract readers.