The female experience of Disney’s purity culture

In the mid-2000s, a trend now referred to as the ‘Disney Purity Movement’ affected many young stars, most notably women. This culture projected strict ideals relating to purity onto the personas of the young people within its grasp. If you were a teen in 2009, religiously watching reruns of Hannah Montana and Wizards of Waverly Place, you may have been at the receiving end of these messages. Let me guess, you worshipped Selena Gomez and Demi Lovato? Disney’s young and impressionable audience looked up to these stars and, as such, watched attentively as they remained true to the wholesome brand identity that Disney cultivated. 

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